Lemonade to enter the auto insurance space

Lemonade has begun accepting reservations for it’s upcoming auto insurance offering.

Lemonade launched in 2015 focused on home owners and renters and has since become a popular insuretech option for many, especially younger individuals. Lemonade has since added pet insurance and term life insurance.

Lemonade has announced that it will be entering the auto insurance vertical, 6 years after entering the home insurance space. Photo courtesy: Lemonade website

According to the Twitter account of co-founder Shai Wininger, the offering will be extremely attractive to green cars and good drivers who take fewer risks. It is expected that policyholders will either download an app or install hardware to measure driving, identify crashes and accelerate the claims process.

Interested consumers can register for their email waitlist at https://www.lemonade.com/car/