Intelligent Pricing
Update the price of each vehicle as frequently as wanted, based on countless events and variables
Dealership Intelligent Pricing is the first (and currently only) micro-pricing solution specific to auto dealerships. It allows dealerships and their management to update the display pricing of each vehicle based not only based on “time on lot” but dozens of other factors.
In addition, these price changes can be applied weekly, daily, even hourly. The result is faster sales, less time on lot and greater profit.
Vary the tag price frequently and intelligently
Very small increases can have a large impact on profits
Making minute pricing changes under the right conditions can have a significant impact to the bottom line.
Intelligent pricing allows dealerships to think beyond “Turn to Earn”
DEL Telematics leverages dozens of regional and online factors to update pricing to each vehicle
Weather
Sunny, rainy, snowy… Leverage local weather to modify the price tag
Season
Each season can help various makes and models. Leverage it!
Time of day
Maximize every minute of the day by pushing traffic to down times
Day of week
Ensure every day you are open is a busy one, support end of month/quarterly objectives
Competitors
Leverage short and longer term competitive inventory and pricing changes
Local and online
Benefit from regional demand and interest. As individual show interest, modify the price tag
Popularity
As overall popularity changes, change with it.
Inventory management
Modify pricing based on availability, time on lot, mileage…
View the portfolio of Dealership Telematics solutions offered DEL Telematics offers
DEL Telematics is currently focusing the Intelligent Pricing products and services to the used car market due to the inventory variability, pricing flexibility, and the significant impact time has on the value of each vehicle. Please reach out should you wish to discuss the value proposition for new vehicle environments.