The Wall Street Journal is reporting that Hyundai is in early discussions with Apple in a potential partnership, however the extent is unknown.
The discussions revolve around self-driving and electric vehicle cooperations, according to the Korean auto manufacturers. The discussion are at early phase, but surrounding rumors have resulted in significant stock market gains.
Various rumors have centered around a potential 2024 launch of an Apple based vehicle, but details limited as to how Apple would address the market (manufacturing, car sharing subscription or other). As Tesla’s market value surpasses $700 billion, the opportunity exist to continue to re-invent not only vehicles but vehicle ownership models as well.