Back in 2018 BMW introduced a $2,000 per month subscription service which offered participants vehicle, service and insurance. The $2,000 fee was the entry level option offering the X5 SUV or 4 and 5 Series sedans. Members could upgrade to $3,700 per month to drive the M4, M5, M6 or the X5M and X6M high-performance SUVs.
The program will end on January 31st according to reporting by Bloomberg.com.
The decision follows similar moves by other auto manufactures. Ford sold it’s subscription platform in 2019, Mercedes-Benz cancelled their service in 2020, and Audi will be ending theirs this month as well.
The news isn’t all negative for subscription platforms. Porsche recently announced that it will be expanding their program, and independent solutions, such as Toronto’s Curbo which have begun entering the market.